When it comes to lingerie that’s as comfortable as it is beautiful, few brands do it better than Cosabella. Founded in 1983 by Italian couple Valeria and Ugo Campello, Cosabella (which means “beautiful thing” in Italian) brings timeless elegance, soft luxury, and handcrafted quality into the everyday wardrobe of women around the world.
Now based in Miami but with all products still made in Italy, Cosabella blends European craftsmanship with American inclusivity—creating lingerie and loungewear that caters to all shapes, sizes, and lifestyles.
A Brand Built on Love, Fit, and Quality
At its core, Cosabella is more than just a lingerie brand. It’s a family business that has grown from a small, passion-driven idea to an international symbol of feminine comfort and beauty.
Every piece—from their best-selling Never Say Never bralettes to maternity bras and sleepwear—is crafted with love in Italy using premium, sustainable fabrics. The signature lace, known for being ultra-soft and stretchy, is a staple across collections.
What sets Cosabella apart is its fit-first philosophy. Many American lingerie brands stop at basic sizing. Cosabella, however, offers extended sizing—petite, standard, plus, curvy, ultra-curvy, super-curvy, maternity, and more—because feeling confident begins with wearing something that truly fits.
What’s Hot Right Now on Cosabella.com?
As of now, Cosabella is rolling out a host of new arrivals and seasonal promotions that make it the perfect time to refresh your top drawer. Here are the highlights:
🌸 Summer Sale – Up to 50% Off!
Cosabella’s official website is offering up to 50% off select styles in its Summer Sale. From colorful bralettes and matching panties to comfy bodysuits and pajama sets, you can score luxury Italian lingerie at unbeatable prices.
Browse the Sale section to find markdowns on:
- Best-selling Never Say Never lace bralettes
- Maternity and nursing bras
- Stretchy lace thongs and hotpants
- Cozy pajamas and robes
- Flowy slip dresses and chemises
This is the perfect opportunity to stock up on everyday essentials or treat yourself to something a little more special.
🔗 Tip: Sign up for Cosabella’s newsletter and get 10% off your first order, plus early access to future sales and exclusives.
Collections to Watch
🔷 Never Say Never
This collection is the crown jewel of Cosabella’s lineup. Made from their signature floral stretch lace, these bralettes and panties are beloved for their no-dig comfort, beautiful scalloped edges, and incredible color variety. It’s also where you’ll find sizing for Petite, Curvy, Ultra Curvy, and more.
🔷 Soire Confidence
Lightweight, sheer, and designed to disappear under clothes, the Soire Confidence line is perfect for everyday wear. Try the wireless bralette or thong panty—it’s like wearing nothing at all, in the best way.
🔷 Bella Pajamas
Looking for something that says “elegance meets comfort”? The Bella Pajamas are a dream—literally. The soft modal fabric makes them breathable, stretchable, and chic enough to wear out of the house. Available in classic colors and seasonal prints.
🔷 Maternity & Nursing
Cosabella’s nursing bralettes and maternity panties are favorites among new moms. Thoughtfully designed with comfort, functionality, and beauty in mind, this collection proves you don’t have to sacrifice style during pregnancy or postpartum.
Why American Women Are Obsessed with Cosabella
In the U.S., Cosabella has gained a cult following—and for good reason. Here’s why shoppers across the country are falling in love:
- ⭐ Real fit for real bodies: With inclusive sizing and no underwires in many designs, Cosabella listens to what women actually want to wear.
- ⭐ Comfort-first design: Everything is made with soft, stretchy, breathable fabrics. No itching, no pinching.
- ⭐ Stylish colors and cuts: Whether you want something sexy or subtle, Cosabella offers hundreds of color options in modern and classic silhouettes.
- ⭐ Family values: Still run by the Campello family, the brand emphasizes sustainability, slow fashion, and ethical Italian manufacturing.
Customer Favorites & Reviews
“Finally, a bralette that fits me perfectly. I’m curvy and petite, and the Never Say Never Curvy bralette gives me the support I need without wires.”
— Emily, New York
“I wore Cosabella during my pregnancy and postpartum, and I never felt more feminine and comfortable.”
— Sarah, California
“It’s luxury I can live in. I started with one set and now I own 10. Obsessed.”
— Lauren, Florida
Shopping Tips for First-Time Buyers
✔ Use the Fit Guide
Cosabella provides detailed fit charts for each collection—because not all bralettes are sized the same. Use the guide to find the perfect size for your body shape.
✔ Try a Starter Pack
Not sure where to begin? Look for multi-packs or curated bundles that include best-sellers across collections.
✔ Explore By Size or Occasion
The website makes it easy to shop by size (Petite, Curvy, Maternity, etc.) or by occasion (Everyday, Bridal, Lounge, Sleep, etc.)
✔ Check the Sale Section Weekly
Cosabella updates its sale section often. Sign up for texts or emails to get insider alerts when your favorite styles drop in price.
The Bottom Line: Cosabella Is the Everyday Luxury You Deserve
In a world full of fast fashion and cookie-cutter sizing, Cosabella stands out by honoring craftsmanship, comfort, and real beauty. Whether you’re lounging, running errands, heading to brunch, or celebrating a milestone moment, Cosabella gives you lingerie that keeps up with your lifestyle.
So if you’re tired of tugging at underwires, squeezing into the wrong size, or settling for boring basics, it’s time to experience the Italian-made difference.
Head over to Cosabella.com now to explore their full lineup, enjoy seasonal savings, and fall in love with lingerie that was made to love you back.